Events At Work managed the weekday office locations for Ford’s “Be Unstoppable” tour, promoting its all-new Edge Crossover to qualified office professionals. At the event, participants took a 5-minute test drive and received a generous incentive. Participant data capture was included in the required registration process.
As with all events, Events At Work sourced venues, provided turn-key coordination and handled pre-promotion initiatives with each property.
Markets included: Boston, Tri-State, Chicago, Denver, LA and San Francisco
