Here we are, 4 months later! And like many, it’s taken that amount of time to settle into the idea that a return to “normal” will take longer than we hoped – for us specifically, in that many people will continue to work from home this year and event marketing will be limited. Alas, it […]
To wrap up our series on Event Marketing & Experiential during Coronavirus, we look at the automotive industry, which has been greatly affected by the suspension of live events – everything from major sport and concert sponsorships, auto shows, typical ride-n-drives…all the way to many less dealership visits. While restrictions continue to last longer than […]
In our recent post about Event Marketing Health & Safety after Coronavirus, we discussed how for the foreseeable future, venues & participants will require safe event spaces while we get used to close human proximity again. But even with the best measures, we may need to look to contactless ways to sample for the rest […]
Continuing our series on Event Marketing during Coronavirus we are hopeful that Mobile Marketing Tours will be a live event format we could see running in 2020 (and we hope definitely in 2021!) as it best allows for social distancing and brief interactions. With a mobile marketing tour, the event staff can stay contained inside […]
We’re all wondering when experiential can get up and running again, but, we must also focus on how we can ensure venues and participants feel comfortable with the human proximity that inherently comes with manned marketing events. Office buildings especially have a commitment to ensuring the health & safety of their tenants, and this will […]
Workplace EV and HEV test drives and vehicle displays are a win-win for automakers and office buildings alike. As a matter of fact, office buildings are so green-friendly and eager to promote green initiatives to their tenants that they proactively ask us for more electric vehicle test drives at their office buildings! Earth Day and […]