Electric Vehicle Test Drives at Office Buildings Are A Win-Win
Workplace EV and HEV test drives and vehicle displays are a win-win for automakers and office buildings alike. As a matter of fact, office buildings are so green-friendly and eager to promote green initiatives to their tenants that they proactively ask us for more electric vehicle test drives at their office buildings! Earth Day and National Drive Electric Week are always popular times.
EV & HEV Automakers find 3 key advantages to hosting workplace test drive and vehicle display events at office buildings:
1) Qualified Demographics
Naturally, office buildings are one of the few venues that guarantee most of the audience generally has vehicle purchasing power. Given this as a baseline, Events At Work uses it’s database of 3,400+ US & Canadian office properties to hone-in on more specific target demographics of any automaker/model, like higher HHIs, Millennials, etc.
2) Green-Minded Buildings
Most office buildings already have EV chargers installed, illustrating how keen this venue is on promoting green initiatives to tenants, including a green commute. That’s in part, because attaining the highest-level Energy Star and LEED certifications are a gold-standard in commercial real estate, and we can secure those buildings for our clients. Through their enthusiasm, we are also able to utilize ample Integrated Marketing platforms at each location, as buildings want all tenants to be aware of and participate in their Green event. And, it works – we always see excellent automotive event results, alongside thousands of additional brand impressions generated by our Integrated Marketing.
3) Green-Minded Companies & Employees
In addition to targeting the greenest office complexes, we also provide automakers with access to corporate campuses of companies that are known to be environmentally conscious, or have more employees in industries or with demographics that generally lend to green-friendly choices. An industry that is often requested by our EV clients is Techonology.
Please reach out to holly@youreventsatwork.com to discuss how we can support a successful EV workplace test drive or vehicle display tour at office buildings.
