Balance embarked on a tour of major markets in California, to sample the newest flavors of their nutrition bars to consumers looking for a healthy way to curb afternoon cravings. With a target audience skewed as middle-class women, Events At Work secured 10 office buildings that contained companies in key industries where more women are often found – for example Marketing/PR, Education & Healthcare.
Balance also wanted to avoid the hassle of City Permitting for their 24′ truck, and therefore chose to visit office parks so that the truck would be parked on private property.
