The Bare Minerals “Go Bare” tour needed locations that would reach a very wide target audience, ranging from the busy female professional to moms purchasing product for their children. The event required the capability to do on-site makeovers, as well as sell product. Events At Work provided:
- On weekdays, CBD plazas near office buildings and shopping districts, to focus on working women while still capturing the wider audience.
- On weekends, outdoor entertainment attractions to focus on teenagers and women with children
