Lincoln’s Luxury Uncovered Tour was the latest in four consecutive years of Events At Work servicing its US & Canadian programs. At each event, office professionals take a 5-minute test drive in a Lincoln model of their choice, and receive a generous incentive. Customer data capture is included in the required registration process.
As with all ride-n-drives, we provided a no-cost, online platform for participants to sign-up for a preferred drive time in advance, which markedly increased the number of daily drives and Lincoln’s ROI.
To-date, we have provided 125 office buildings in: Tri-State, Boston, Chicago, Detroit, Cleveland, Columbus, Pittsburgh, Denver, San Francisco, LA, OC, San Diego, Phoenix, Las Vegas, Seattle, Dallas, Houston, San Antonio, Austin, Oklahoma City, Nashville, Baton Rouge, Atlanta, Miami, Orlando, Toronto, Calgary, Edmonton, Vancouver and Montreal.
