For its “Work It Your Way” tour, White House Black Market sought to engage with busy female professionals in target markets to showcase their new ‘Work Kit Your Way‘ clothing line concept in so that participants would be able to take a few moments to conveniently see the new line, learn styling tips and walk away with free swag.
WHBM’s marketing agency embarked on developing the first ever office building event tour and hired EventSights to exclusively provide the venues.
EventSights was tasked with finding locations that had 3,500+ employees, a higher concentration of female tenants, ability to host a 20′ x 20′ indoor/outdoor footprint and offered multiple pre-promotion platforms.
Markets Included: Washington, DC, Boston, Atlanta and Chicago.
